Open in Apetopia →
Open Campaign Builder in your dashboard.
This is a Pro plan feature.
Not the same as Growth → Campaigns. Growth Campaigns are structured time-boxed initiatives (goals, dates, rewards, progress tracking). The Campaign Builder here is an AI Discord message writer — it reads your community data and generates ready-to-paste announcements. Use this when you need to write a Discord message; use Growth Campaigns when you’re planning a broader initiative.
Access Campaign Builder from Silverback → Campaign Builder in your dashboard sidebar.
Silverback Suggestions
The Suggestions tab is the starting point. Silverback automatically analyzes your community state and surfaces 2–4 campaign opportunities, such as:- Break the silence — no messages today, but your community is normally active
- Re-engage your community — messages dropped 30%+ vs your 30-day average
- Activate new members — lots of new joins this month but low engagement
- Celebrate your growth — your community grew significantly this month
- The reason behind the suggestion (with real numbers)
- The target audience and estimated reach
- The best time to post (based on your actual peak activity hours)
- A recommended tone
Creating a campaign
Whether you start from a suggestion or from scratch, each campaign has:
After saving, Silverback immediately generates the Discord message using your goal, audience, community stats, and tone.
The generated message
The output is a ready-to-paste Discord announcement — formatted with bold text, emojis (where appropriate), and a clear call-to-action. It uses your real data (member count, trends, peak times) to make it feel specific to your community. You can:- Copy the message with one click
- Regenerate to get a different version — up to 3 total generations per campaign. The current count is shown next to the button (e.g.
1/3). - Mark as sent once you’ve posted it in Discord