Skip to main content
Retention measures whether your active members return. You can have strong growth numbers, but if no one comes back after their first day, you’re not building a community — you’re building a leaky bucket.

Open in Apetopia →

Go directly to this feature in your dashboard.
Retention data requires at least two weeks of message tracking by the Discord Bot to be meaningful.

​
Stat cards

CardWhat it shows
Retention Rate (D7)% of users active last week who also sent messages this week
Churn Rate100% minus the retention rate — members who did not return
Returning UsersEstimated count of retained users out of total active users

​
How Retention is Calculated

The retention rate is a 7-day rolling metric: it compares the set of users who were active in the previous 7-day window to those who were active in the current 7-day window. Users who appear in both windows are counted as retained.
  • Above 50% — healthy. More than half your active members return each week.
  • 40–50% — average. There’s room to improve engagement and habit-forming.
  • Below 40% — worth investigating. Members may be checking in once and not finding a reason to return.

​
Retention Breakdown

The bottom section shows two progress bars — Retention Rate and Churn Rate — and a count of retained vs. churned users for the period.

​
Period selector

The period selector (7d / 30d / 90d) controls the data window fed into the retention calculation. Periods with insufficient data are automatically disabled.
If churn is high, the most common fixes are: a consistent posting schedule so members have a reason to return, and pinned or highlighted content that makes the server feel alive even on quiet days.