> ## Documentation Index
> Fetch the complete documentation index at: https://docs.apetopia.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Builder

> Silverback reads your community data and writes campaigns tailored to your members — not generic templates.

<Card title="Open in Apetopia →" href="https://apetopia.co/dashboard/pulse/campaigns">
  Open Campaign Builder in your dashboard.
</Card>

<Note>
  This is a **Pro** plan feature.
</Note>

<Info>
  **Not the same as Growth → Campaigns.** Growth Campaigns are structured time-boxed initiatives (goals, dates, rewards, progress tracking). The **Campaign Builder** here is an AI Discord message writer — it reads your community data and generates ready-to-paste announcements. Use this when you need to write a Discord message; use Growth Campaigns when you're planning a broader initiative.
</Info>

The Campaign Builder combines your real community data with AI writing to help you create Discord announcements that actually resonate. Silverback knows how many members you have, who's been inactive, when your community is most active, and what's happening right now — and uses all of that to write messages that feel personal, not templated.

<Info>
  Access Campaign Builder from **Silverback → Campaign Builder** in your dashboard sidebar.
</Info>

## Silverback Suggestions

The **Suggestions** tab is the starting point. Silverback automatically analyzes your community state and surfaces 2–4 campaign opportunities, such as:

* **Break the silence** — no messages today, but your community is normally active
* **Re-engage your community** — messages dropped 30%+ vs your 30-day average
* **Activate new members** — lots of new joins this month but low engagement
* **Celebrate your growth** — your community grew significantly this month

Each suggestion includes:

* The reason behind the suggestion (with real numbers)
* The target audience and estimated reach
* The best time to post (based on your actual peak activity hours)
* A recommended tone

Click **Use this suggestion** to turn it into a campaign with fields pre-filled.

## Creating a campaign

Whether you start from a suggestion or from scratch, each campaign has:

| Field                | Description                                                            |
| -------------------- | ---------------------------------------------------------------------- |
| **Name**             | Internal label for the campaign                                        |
| **Type**             | Re-engagement, Welcome, Event, Giveaway, VIP/Whales, Milestone, Custom |
| **Tone**             | Casual, Hype, Professional, or Urgent/FOMO                             |
| **Who is this for?** | All members, Active (7d), New (30d), Inactive, or Top holders          |
| **Goal**             | What you want to achieve — in your own words                           |

After saving, Silverback immediately generates the Discord message using your goal, audience, community stats, and tone.

## The generated message

The output is a ready-to-paste Discord announcement — formatted with bold text, emojis (where appropriate), and a clear call-to-action. It uses your real data (member count, trends, peak times) to make it feel specific to your community.

You can:

* **Copy** the message with one click
* **Regenerate** to get a different version — up to **3 total generations** per campaign. The current count is shown next to the button (e.g. `1/3`).
* **Mark as sent** once you've posted it in Discord

## What makes this different

| Silverback Campaign Builder                            | Generic AI (ChatGPT, etc.)                 |
| ------------------------------------------------------ | ------------------------------------------ |
| Knows your real member count                           | Works with whatever you tell it            |
| Knows your actual engagement rate                      | Has no access to your data                 |
| Knows when your community is most active               | Can't tell you the best time to post       |
| Knows which members to target by segment               | No segmentation possible                   |
| Suggests campaigns based on what's happening right now | You have to figure out what to write about |