> ## Documentation Index
> Fetch the complete documentation index at: https://docs.apetopia.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> Create time-limited campaigns to drive specific actions in your community.

Campaigns are short-term initiatives with a defined start date, end date, and goal. They're more flexible than a Referral Program — you can use them to drive invites, boost engagement, promote an event, or any other specific action you want your community to take.

<Card title="Open in Apetopia →" href="https://apetopia.co/dashboard/growth/campaigns">
  Go directly to this feature in your dashboard.
</Card>

<Note>
  This feature requires a **Basic** or **Pro** plan.
</Note>

## Campaign types

| Type                 | Best for                                      |
| -------------------- | --------------------------------------------- |
| **Invite Drive**     | Getting members to bring in new people        |
| **Engagement Boost** | Increasing message activity and participation |
| **Event**            | Promoting a specific event or moment          |
| **Custom**           | Anything that doesn't fit the above           |

## Creating a campaign

1. Go to **Growth → Campaigns**
2. Click **New Campaign**
3. Fill in the details:
   * **Name** — what you're calling it
   * **Type** — choose the category that best fits
   * **Description** — explain the campaign to your team
   * **Goal** — what success looks like (e.g. "Invite 5 friends")
   * **Reward** — select from your [rewards catalog](/growth/rewards) or type a custom reward. Check **Save to rewards catalog** to add a custom reward for future use.
   * **Start and end dates** — the campaign window
   * **Announce in Discord channel** *(optional)* — select a channel and the bot will post an announcement embed automatically when you create the campaign
4. Click **Create**

## Where campaigns appear

* **Dashboard** — all campaigns are listed under Growth → Campaigns with their status
* **Community hub page** — active campaigns are shown publicly on your community's hub page so members can see what's running
* **Discord** — if you selected a channel when creating the campaign, the bot posts an announcement embed with the title, description, goal, reward, and dates

## Managing campaigns

The Campaigns page shows all your campaigns with their current status:

* **Active** — running right now
* **Upcoming** — scheduled but not started yet
* **Paused** — manually deactivated; not visible on the hub page
* **Ended** — completed campaigns for reference

Use the toggle on each campaign card to pause or reactivate it at any time. Pausing a campaign hides it from the public hub page without deleting it — useful if you need to temporarily stop promoting something. You can delete any campaign from the list.

## Campaigns vs. Referral Programs

Think of Campaigns as the broader category and Referral Programs as one specific type. Campaigns can track any kind of community action; Referral Programs are specifically tied to invite counts with a progress bar and goal tracker.

<Tip>
  Run campaigns around natural community milestones — hitting 1,000 members, a server anniversary, a product launch. The momentum of a milestone makes campaigns more effective.
</Tip>